Danville is on the verge of a major transformation. What was once just an old mill town now sports an active River District and a revitalized historic downtown. The City of Danville is working with Q+M to help promote the City as a great place for young professionals to work. Our recruitment strategy included a marketing plan, which created the type of messaging and design that most resonate with the type of candidates the City is looking to recruit. We also created an engaging video and social campaign to reach the target audience in the ways they most like to be engaged.