I’ll just say it – we’re really chuffed about this one.
Late last week, Donna Oser called to let us know Q+M was selected to lead a rebranding of the Michigan Society of Association Executives, as well as be their content and digital marketing partner. We’re absolutely thrilled to be working with the standard-setting association in the state, and we can’t wait to help them revitalize their brand and grow their digital initiatives in 2020 and beyond.
If you’re not familiar with MSAE, they’re an association based in Lansing consisting of association executives, CVB professionals, Chamber personnel, and a whole host of industry members. The benefits they offer to members are broad, ranging from peer networking opportunities to professional development, to advocacy and continuing education credits.
While the membership benefits on the website are robust, it’s what’s not in the documentation that has been most impactful for many members. The connections and friendships made through MSAE have helped individuals through tough times, built careers, and changed lives for the better. I first became a member in 2014, and the friends I’ve made within MSAE have made me want to stay connected to the association industry in Michigan for the rest of my career.
Our aim? To help build a brand and a community that wants that same life-long connection to the association and other members.
MSAE chose Q+M to lead our rebranding and digital media efforts because we were looking for a thought partner that would bring fresh ideas while incorporating proven practices with a progressive mindset. -Donna Oser, MSAE