Some marketers scoff at email, but for the right businesses and used in the right way, email has been proven to provide a lot of value for a relatively low cost. From small business to the biggest brands, sliding into someone’s inbox is a big opportunity; don’t waste it.
The Q+M holiday tradition of torturing ourselves with fragrance advertising is in its third year. To commemorate it, the buttholes that make smell-ads decided to prove me totally wrong when I said that the “Scent: The FILM” trend was over. Apparently it was just hiding in an old Fellini film canister that some six-year-old bedazzled. … Continued
Oof. Summer amiright? Sure, summer is fun. You’re outside cruising the neighborhood with your adequately behaved dog. You’re hitting the swim-club, possibly a beach of some sort. Perhaps there is a block party in your future. I like riding bikes (a lot) but maybe you like floating the river (why, I dunno, but whatever). In … Continued
In February, romantic love gets even more of the attention it constantly craves. If you’re one of us single folk, this may be annoying. It may be the cause for a lot of additional champagne, and visits to Rock Paper Scissors to buy empowering non-romantic cards for yourself. But you don’t need to overcompensate for being … Continued
The A2 Tech Film Showcase brought together two things that are very near and dear to us over here at Q+M: Tech and Diversity. And pizza. Free pizza. We enjoyed hanging out with our friends from Duo, Ann Arbor SPARK and A2 Geeks. Everything looks better with one of those fancy red-carpet backdrops, don’t you … Continued
Q+M adds another world-class acronym to its arsenal with a new office and a new employee in TC. It’s no small honor to be in the same company as Q+M’s presence in cities like Ann Arbor (A2) and Los Angeles (LA). Taking just a moment to introduce myself and my fair city is a … Continued
2017 was a great year for our long-time partners and new friends alike. We focused on continuously elevating our work and our clients’ success. Take a look at some of our favorite projects from 2017. 2017 Project Highlights We’re already ramping up for 2018. We hope you find some inspiration and excitement in this work and … Continued
After a year of renovations, Ann Arbor’s historic State Theatre is set to reopen on December 8th, 2017. This shining example of art deco glam with modern amenities and a full bar will be a community treasure for years to come. Q+M is honored to play a part in relaunching the Theatre to the public. … Continued
It’s that time of year again! Time for the traditional Q+M fragrance ad holiday wrap-up. It’s the time of year when I feel bad about my life choices because some butthole was paid millions to do terribly what I do fairly well for hundreds. So strap yourselves in and get ready for this year’s head-back-eyes-closed, … Continued
In this post, we asked Kara Sokol, Communications Manager for the City of Ferndale, to share her tips for cities looking to improve their social media presence. Here’s what she had to say. A good social media presence is like your front office or customer service desk; you’ll be asked questions about which you know nothing, you’ll sometimes be … Continued
Q+M teamed up with Mighty Good Coffee to highlight some of their amazing baristas. Each interview features several photos of staff in action. You can check out the entire series (include more photos and info on the baristas below), on Mighty Good’s Instagram feed.
This October we helped client Tiffany’s Pizza celebrate National Pizza Month with a couple of taste test videos. Here’s what our testers think of the Chicken Bacon Ranch Pizza: Wonder when they’ll make a cider and donut pizza?
Q+M has been working with public agencies for over a decade. Our recent work has us creating Marketing Plans, campaigns and brands for cities like the City of Ferndale, MI. In this post, Q+M interviews Kara Sokol, Communications Manager for the City of Ferndale. The City of Ferndale maintains an extremely active social media presence … Continued
Cranbrook Schools has been our client for five years. We always look forward to visiting their beautiful campus. This client highlight showcases some of our recent work for Cranbrook. View more of our work with this client here.
Whether you’re launching a new program, project, or company, your going to need a website. Here three different websites we’ve designed for three very different purposes. Ypsilanti District Library: TALK The TALK (Texting And Learn for Kindergarten) from the Ypsilanti District Library encourages parents of young children to sign up to receive texts that build … Continued
Our recent photo shoot for the City of Ferndale captures the things that make this town great: a thriving downtown, verdant parks and unique businesses.
Municipal projects present unique communications challenges. People need to know the short-term impacts and the long-term benefits. It’s like being a teacher and graduation speaker at the same time. When done well, public projects build community support by involving stakeholders every step of the way. Midland Michigan Digs In During the summer of 2017, the City … Continued
Take a peek into the graphic design that went into redesigning the new Ypsilanti District Library Bookmobile. According to the Ypsilanti District Library, “The Bookmobile is a unique location of the library in that it brings library materials to people. It serves as an alternative to stationary locations, and can go places where library use … Continued
Real, high-quality photos are vital to a successful website, social, digital or print campaign. Why? Numerous studies show that real, high-quality photos increase conversation rates, increase engagement and trust in your brand, and show that you care. If you are struggling to find a person on your staff to take the kind of photos that … Continued
Hi there! I’m Allen Luo and I’m the new intern ‘round these parts. I like bubble tea, tennis, and spending absurd amounts of time watching cooking videos on YouTube. This summer I’ll be working alongside various members of the Q+M team to not only make their lives easier but hopefully learn some things along the … Continued
There is something special about a printed piece. Whether it’s an annual report, quarterly newsletter, or glossy sales brochure, sharing your message in print form can engage the senses in a unique way. But in the age of mobile devices and social media engagement, there are also many reasons to turn your print piece into … Continued
Meeting with the Mayor of Ann Arbor is quite an honor. He’s charming, insightful . . . and really tall. What would make a visit with the Mayor even better? A commemorative coin, perhaps? You bet! Q+M was delighted to have the privilege of designing the Mayoral Coin for the City of Ann Arbor. Once … Continued
You have a message and the best way to deliver that message isn’t by pigeon carrier or a PDF. Increase visibility of your personality and brand by giving your clients/customers something they can click on. Let’s get started! —Sarah, Client Success
Julien Vallée (Vallée Duhamel) Canadian graphic designer and art director Julien Vallée is known for creating lo-fi, humorous animations. The Vallée Duhamel aesthetic is vibrant: led by big ideas and guided by loose storyboards, the creatives involved in each shoot solve the problems of how to make the things in the script happen as they go … Continued
On a Monday after a long weekend, James and I were hanging around the water cooler, arguing over who could run faster, “Usain Bolt or a Hungry Hippo?” When Catherine and Katie joined in, the conversation went from hippos to hover boards in the blink of an eye. Katie showed us this video Duo Security … Continued