This is a story about cycling shoes. And marketing. Bear with me.
When we talk to clients, they usually are aware of just how important it is to be at the top of the search results. They get it. When someone is searching for a product or service, they’re pre-qualifying themselves as a customer. In effect, they’re plunging from the top of the sales funnel down to, … Continued
Back to school shopping, and back to school revenue, is big business. But what does back to school look like in a pandemic?
Like everything in 2020, the holiday retail scene is going to look very different from normal. Now is the time to prepare for a big Q4.
As summer winds down, many association executives are starting to look towards fall, and even to 2021, and are thinking about three things: I’m not spending Labor Day weekend with the in-laws again COVID-19 + My Renewal Rate = Downward Spiral I need new members to make up for membership loss We can’t help you … Continued
We spend a lot of our time on social media. For businesses, that’s a great thing; you don’t need customers to leave home to spend money. But just how much of our day is spent scrolling? I’ve always been fixated on the way we talk about time. Even as a young kid, it weighed heavily … Continued
There has been a lot of talk of ad budgets getting slashed due to the pandemic. Nothing scares marketing execs like uncertainty, and an on-going surge of cases across the country has caused many companies to take their foot off the gas. One hot place to buy? Podcasts. Early on in the lockdown-days of the … Continued
Over the past few months, we’ve been working with clients to not just keep up with changes due to COVID-19, but get ahead. One of the biggest challenges has focused around events; when to make the call, what to change, and is going virtual the right way forward?
In challenging times like these, it’s easy to repeat the same one-liners over and over. Most COVID-19 ads are eerily similar, but if you want to watch all of them at once, look no further than the worst ad of the pandemic.
Across the country and around the world, businesses are trying to see what tomorrow looks like. The best clue? How things are going today. Much has been said of the ‘new normal’, and even if there are plenty of challenges in converting to contactless, socially-distant operations, it’s also a chance to adapt in real-time. Instead … Continued
We’re working to help clients reshape and restart their marketing to face a very new and very challenging environment. Uncertainty is a far more troubling element in business than risk; without being able to measure what we stand to lose or gain, we’re helping clients manufacturing information through small-scale campaigns before they go big. It’s … Continued
Finding your brand’s niche on social media platforms is more important than ever these days, as organic impressions are reduced more and more each year across Facebook, Instagram, and Twitter. While those platforms have stagnated for brands due to saturation and the aforementioned decimation of organic reach, there’s another platform that’s been growing in terms … Continued
Just how unpredictable are things right now? As the nation nears two months of lockdown and a very cautious re-opening of business in a handful of states, we’re only just learning of new confirmed COVID-19 symptoms, seeing its myriad impacts on different age groups, and finding out that there may not be immunity for those … Continued
Working from home has a bit of a fun, fresh feel when it’s still a relative novelty. By now, however, many of us are out of ways to make the day go by quickly while still getting the work done. From podcasts to playlists, you’re probably stretched to the limit to come up with something … Continued
Back in the day, a great big neon sign over your business was as technical as business owners could get when it came to the equivalent of “near me” searches at the time. Things have certainly changed. The rise of the “(business type) near me” searches using voice assistants and mobile are up over … Continued
Like everything right now, marketing is changing. In just a few weeks, companies of all sizes and in every industry haven’t just had to restructure operations, their workforce, their entire futures; in the middle of all that, they’ve had to take a long hard look at the messaging, too. Working with dozens of clients, I’ve … Continued
We’ve already thrown the ‘whatever-you-do-don’t-cut-your-marketing-budget” post at you. And we mean it. Don’t. Even if you’re spending just $20 a week on a Facebook ad, that’s an investment worth sticking with. But as the pandemic goes from a shock to a new way of life for millions of people around the globe, it’s time to … Continued
Over the past couple of weeks, we’ve been helping our neighbors to get through one of the most difficult times in the history of our country. The coronavirus pandemic has changed daily life for tens of millions of people around the globe. For businesses, it’s meant a near-constant state of adjustment, creativity, and pressure to … Continued
An Introduction Hey, thanks for checking us out! We get pretty fired up about this whole social media marketing thing, so we’re pumped to see you’re interested in it, too. So, here’s how it’s going to work. In the next few hundred words, we’re going to cover: Metrics around the size and scope of Facebook … Continued
Over the past few days, we’ve been on the phone with a number of clients. We imagine them sitting with a cellphone on one shoulder and an office phone on the other because many of them were running through their Small Business Administration’s loan application. That may be a bit optimistic. To say that they … Continued
I’ll just say it – we’re really chuffed about this one. Late last week, Donna Oser called to let us know Q+M was selected to lead a rebranding of the Michigan Society of Association Executives, as well as be their content and digital marketing partner. We’re absolutely thrilled to be working with the standard-setting association … Continued
Across the country and around the world, businesses of all sizes are staring down some big challenges. The biggest is one of those we-dare-not-speak-its-name hurdles that tend to crop up every decade or so. It starts with an ‘r’ and ends with stress, anxiety, and, yes, a silver lining of opportunity. Folks, we’re rolling downhill … Continued
Over the past two weeks, we’ve been working alongside (digitally speaking) our clients affected by the recent string of executive orders in Michigan. Here’s what we’ve learned. Many retailers were already feeling the sting going into Monday morning. Before Governor Whitmer announced her latest executive order, shutting down non-essential businesses, they’d already been facing over … Continued
When meeting with new clients, or just having a beer with other marketing people, we like to talk about all things related to marketing. Facebook impressions, successful ad campaigns, the number of followers they have on their organization’s Instagram; you know, super fun marketing stuff. But there’s one question that takes an otherwise casual conversation … Continued
We are fortunate. While there is intrinsic value in our team getting together, it was not a difficult decision to send everyone home last week. It will be a little lonely, possibly smelly, but our service level and productivity will be fine, especially for a few weeks. Many of our friends, neighbors, and clients are … Continued