What Is A Marketing Budget?

Some companies still have marketing budgets. Does yours? If not, we’ll tell you what it is and one proven way to calculate just how much ad spend should be tucked away.  I’ll admit it. I worked in digital marketing for about two years before I actually put a pin through my ego and looked up … Continued

How to Get the More Value of Your Blog Posts

After doing your research, writing, drafting, then re-writing a blog post for your business or organization, the big moment has finally arrived. You hit publish and your hard work is now shared with the world! Huzzah! Doves are released into the air, fireworks explode majestically in the distance, and the users of the Internet flock … Continued

What Twitter Does Really Well

Like any marketing effort, social media offers different horses for different courses. Depending on the brand and the purpose, Twitter might do some things better than Instagram, LinkedIn might be more useful than Facebook, and TikTok…well, it’s out there. 

Facebook Advertising Metrics You Should Know

Whether you’re new to advertising on Facebook or an old hand when it comes to paid social marketing, one thing should be obvious: you should know the basics of the platforms you’re advertising on. By that, I mean you should be able to answer basic questions pertaining to the cost and effectiveness of adds on … Continued

Are You For Reels? Instagram’s TikTok Copy Cat

It was inevitable, really. When Facebook sees a competitor on the rise, Zuckerberg has only two plays. One, he buys the company, piling up stacks on stacks on stacks in front of aspiring young developers who, history tells us, love to pocket the money and run out the door to their next venture. The other … Continued

Trending on Twitter? Not Always a Good Trend for Marketers

On the right side of Twitter’s user interface (at least, on your laptop) is, what should be, a marketer’s dream. The “What’s Happening” section can almost be considered the pulse of what the Twitter community is talking about and engaging with on the platform at any given moment globally, nationally, and locally. As a marketer, … Continued

What Do Customers Want To Hear Right Now?

As we dial into yet another Zoom call with clients we really do miss seeing in person, one of the most common questions we hear is a really, really good one. No matter the industry, no matter the project, nearly every discussion comes down to something along the lines of this one idea.  What do … Continued

Instagram and Facebook Messenger Are Merging: What It Means for Marketers

instagram app on iPhone

This week, some Instagram and Facebook users were notified of a “new” messaging experience arriving on their smartphones. The long-awaited combining of Facebook Messenger and Instagram’s direct messages finally appears to be coming to fruition. When this initiative is complete, any Instagram, Facebook, and eventually WhatsApp user (all Facebook properties) will be able to message … Continued

How Important is the Top Spot on Google Search? Super Important

bowser-graphic

When we talk to clients, they usually are aware of just how important it is to be at the top of the search results. They get it. When someone is searching for a product or service, they’re pre-qualifying themselves as a customer. In effect, they’re plunging from the top of the sales funnel down to, … Continued

Membership Marketing Tips: Look to LinkedIn Ads

social-media-smortphone

As summer winds down, many association executives are starting to look towards fall, and even to 2021, and are thinking about three things: I’m not spending Labor Day weekend with the in-laws again COVID-19 + My Renewal Rate = Downward Spiral I need new members to make up for membership loss We can’t help you … Continued

Time Is Money. We’re Spending Both On Social Media.

We spend a lot of our time on social media. For businesses, that’s a great thing; you don’t need customers to leave home to spend money. But just how much of our day is spent scrolling? I’ve always been fixated on the way we talk about time. Even as a young kid, it weighed heavily … Continued

Pod Complex: Podcast Advertising Hits $1 Billion

Podcast Advertising

There has been a lot of talk of ad budgets getting slashed due to the pandemic. Nothing scares marketing execs like uncertainty, and an on-going surge of cases across the country has caused many companies to take their foot off the gas. One hot place to buy? Podcasts.  Early on in the lockdown-days of the … Continued

Going Virtual Isn’t All Bad: The Perks Of At-Home Events

Over the past few months, we’ve been working with clients to not just keep up with changes due to COVID-19, but get ahead. One of the biggest challenges has focused around events; when to make the call, what to change, and is going virtual the right way forward?

The Worst Ad of the Pandemic Goes To….

In challenging times like these, it’s easy to repeat the same one-liners over and over. Most COVID-19 ads are eerily similar, but if you want to watch all of them at once, look no further than the worst ad of the pandemic. 

Rewarding Good Behavior: Support Your Pivot With Promotions

Across the country and around the world, businesses are trying to see what tomorrow looks like. The best clue? How things are going today.  Much has been said of the ‘new normal’, and even if there are plenty of challenges in converting to contactless, socially-distant operations, it’s also a chance to adapt in real-time. Instead … Continued

Paid Campaigns Without An Amazon-Sized Budget

social media marketing

We’re working to help clients reshape and restart their marketing to face a very new and very challenging environment. Uncertainty is a far more troubling element in business than risk; without being able to measure what we stand to lose or gain, we’re helping clients manufacturing information through small-scale campaigns before they go big.  It’s … Continued

Should Your Brand Be Posting on LinkedIn? Demographics and Opportunity on a Growing Platform

Finding your brand’s niche on social media platforms is more important than ever these days, as organic impressions are reduced more and more each year across Facebook, Instagram, and Twitter. While those platforms have stagnated for brands due to saturation and the aforementioned decimation of organic reach, there’s another platform that’s been growing in terms … Continued

Never Let A Good Crisis Go To Waste: New Ideas Will Make Your Business Stronger

Just how unpredictable are things right now? As the nation nears two months of lockdown and a very cautious re-opening of business in a handful of states, we’re only just learning of new confirmed COVID-19 symptoms, seeing its myriad impacts on different age groups, and finding out that there may not be immunity for those … Continued

Quarantine + Music: What’s On Your Work From Home Playlist?

Working from home has a bit of a fun, fresh feel when it’s still a relative novelty. By now, however, many of us are out of ways to make the day go by quickly while still getting the work done. From podcasts to playlists, you’re probably stretched to the limit to come up with something … Continued

Small Business Search Marketing Tip: Ever Heard of Apple Connect?

  Back in the day, a great big neon sign over your business was as technical as business owners could get when it came to the equivalent of “near me” searches at the time. Things have certainly changed. The rise of the “(business type) near me” searches using voice assistants and mobile are up over … Continued