Five Restaurants Tips To Get The Most Out Of Curbside and Delivery

Ever since the second shutdown of dine-in services in Michigan, we’ve been working hard to help restaurants make moves to stay open and stay safe. After two lockdowns and nearly eight months, here’s what we’ve found works. 

Michigan’s Three Week Lockdown, By Industry

Just last weekend, Michigan introduced a number of new restrictions designed to curb the dramatic rise of COVID-19 cases as the holidays near. Here’s what businesses need to know.  As has been the case since the pandemic began in March, certain industries are much more affected by the necessary restrictions set in place to slow … Continued

With a Facelift and New Users, LinkedIn Is Booming

If you’ve recently logged in to your LinkedIn account and thought you logged into Facebook by mistake, you’re not alone. LinkedIn recently underwent a dramatic redesign that makes the user interface far more modern, easier to use, and strikingly similar to Facebook’s UI.  The new look comes at a time when things are looking really … Continued

Easy, Free, Contactless Check-In For Restaurants

Few industries have been hit quite as hard by the pandemic as your local restaurant. Since March, businesses of all kinds have faced challenges in the ways they do things, but for restaurants, it’s been especially tough.  The past several months have been a test of how restaurateurs think on their feet. The transition to … Continued

Energy Bar Brawl: Why Kind Bar’s Negative Ad Misses The Mark

Pepsi versus Coke. McDonald’s versus Burger King. Chevy versus Ford. Nike versus Adidas.  Kind Bar versus Clif Bar.  While it may not be a top-level brand fight yet, the energy bar competitors have been marketing heavily on negative energy. That’s a bad call right now. 

Sales Is Marketing Is Marketing Is Sales

At larger companies, there is a sales team and a marketing team. Back in the long-ago times when people worked in offices, those teams may work on different sides of the building, unable to even peep over the top of their cubicle to put a face to the email address that reaches out every couple … Continued

Your Virtual Event Marketing Playbook

The events industry has been hard-hit this year due to the pandemic. Many organizations that depended on revenue from in-person events, tradeshows, and conferences have been left scrambling to convert in-person experiences into comparable (and profitable) digital events. As many of these organizations have found out, it’s not as easy as canceling your venue and … Continued

The QR Code Has Found Its Calling

We’ll be the first to admit to deriding and mocking the humble QR code. Whenever it came up as a part of the design or a wider marketing campaign, it almost never made sense. Why? People just don’t use QR codes. Until now. 

Why Are Brands Encouraging Voter Registration

My grandma always insisted that we never talk about politics during the holidays. In the rare instances something even remotely political crossed the dinner table, perhaps tailing a basket of dinner rolls, she’d stop, look down, and stay quiet until the offender noticed their faux pas. For brands, election season might feel a bit like … Continued

What Is A Marketing Budget?

Some companies still have marketing budgets. Does yours? If not, we’ll tell you what it is and one proven way to calculate just how much ad spend should be tucked away.  I’ll admit it. I worked in digital marketing for about two years before I actually put a pin through my ego and looked up … Continued

How to Get More Value of Your Blog Posts

After doing your research, writing, drafting, then re-writing a blog post for your business or organization, the big moment has finally arrived. You hit publish and your hard work is now shared with the world! Huzzah! Doves are released into the air, fireworks explode majestically in the distance, and the users of the Internet flock … Continued

Are You For Reels? Instagram’s TikTok Copy Cat

It was inevitable, really. When Facebook sees a competitor on the rise, Zuckerberg has only two plays. One, he buys the company, piling up stacks on stacks on stacks in front of aspiring young developers who, history tells us, love to pocket the money and run out the door to their next venture. The other … Continued

Trending on Twitter? Not Always a Good Trend for Marketers

On the right side of Twitter’s user interface (at least, on your laptop) is, what should be, a marketer’s dream. The “What’s Happening” section can almost be considered the pulse of what the Twitter community is talking about and engaging with on the platform at any given moment globally, nationally, and locally. As a marketer, … Continued

What Do Customers Want To Hear Right Now?

As we dial into yet another Zoom call with clients we really do miss seeing in person, one of the most common questions we hear is a really, really good one. No matter the industry, no matter the project, nearly every discussion comes down to something along the lines of this one idea.  What do … Continued

A Pumpkin Spice PSA: Why Out-Of-Season Promotions Pay Off

First, it was the holiday creep. Christmas decorations in September are now the norm. But pumpkin spice lattes in August? That’s a promotion that might put a bad flavor in customer’s mouths.