What Is A Marketing Budget?

Some companies still have marketing budgets. Does yours? If not, we’ll tell you what it is and one proven way to calculate just how much ad spend should be tucked away.  I’ll admit it. I worked in digital marketing for about two years before I actually put a pin through my ego and looked up … Continued

How to Get the More Value of Your Blog Posts

After doing your research, writing, drafting, then re-writing a blog post for your business or organization, the big moment has finally arrived. You hit publish and your hard work is now shared with the world! Huzzah! Doves are released into the air, fireworks explode majestically in the distance, and the users of the Internet flock … Continued

Are You For Reels? Instagram’s TikTok Copy Cat

It was inevitable, really. When Facebook sees a competitor on the rise, Zuckerberg has only two plays. One, he buys the company, piling up stacks on stacks on stacks in front of aspiring young developers who, history tells us, love to pocket the money and run out the door to their next venture. The other … Continued

Trending on Twitter? Not Always a Good Trend for Marketers

On the right side of Twitter’s user interface (at least, on your laptop) is, what should be, a marketer’s dream. The “What’s Happening” section can almost be considered the pulse of what the Twitter community is talking about and engaging with on the platform at any given moment globally, nationally, and locally. As a marketer, … Continued

What Do Customers Want To Hear Right Now?

As we dial into yet another Zoom call with clients we really do miss seeing in person, one of the most common questions we hear is a really, really good one. No matter the industry, no matter the project, nearly every discussion comes down to something along the lines of this one idea.  What do … Continued

A Pumpkin Spice PSA: Why Out-Of-Season Promotions Pay Off

First, it was the holiday creep. Christmas decorations in September are now the norm. But pumpkin spice lattes in August? That’s a promotion that might put a bad flavor in customer’s mouths.