Quarantine + Music: What’s On Your Work From Home Playlist?

Working from home has a bit of a fun, fresh feel when it’s still a relative novelty. By now, however, many of us are out of ways to make the day go by quickly while still getting the work done. From podcasts to playlists, you’re probably stretched to the limit to come up with something … Continued

Small Business Search Marketing Tip: Ever Heard of Apple Connect?

  Back in the day, a great big neon sign over your business was as technical as business owners could get when it came to the equivalent of “near me” searches at the time. Things have certainly changed. The rise of the “(business type) near me” searches using voice assistants and mobile are up over … Continued

Marketing Now: Offering Action In Times of Uncertainty

Like everything right now, marketing is changing. In just a few weeks, companies of all sizes and in every industry haven’t just had to restructure operations, their workforce, their entire futures; in the middle of all that, they’ve had to take a long hard look at the messaging, too.  Working with dozens of clients, I’ve … Continued

Marketing Audit: Fresh Eyes To Make Better Decisions, Content, and Memes, Too

We’ve already thrown the ‘whatever-you-do-don’t-cut-your-marketing-budget” post at you. And we mean it. Don’t. Even if you’re spending just $20 a week on a Facebook ad, that’s an investment worth sticking with. But as the pandemic goes from a shock to a new way of life for millions of people around the globe, it’s time to … Continued

Support Local: Communicating, Adapting, And Thriving

Over the past couple of weeks, we’ve been helping our neighbors to get through one of the most difficult times in the history of our country. The coronavirus pandemic has changed daily life for tens of millions of people around the globe. For businesses, it’s meant a near-constant state of adjustment, creativity, and pressure to … Continued

Facebook Marketing Guide: We Know You’ll Like This

An Introduction Hey, thanks for checking us out! We get pretty fired up about this whole social media marketing thing, so we’re pumped to see you’re interested in it, too. So, here’s how it’s going to work. In the next few hundred words, we’re going to cover: Metrics around the size and scope of Facebook … Continued

Get Your SBA Loan Application Filed

Over the past few days, we’ve been on the phone with a number of clients. We imagine them sitting with a cellphone on one shoulder and an office phone on the other because many of them were running through their Small Business Administration’s loan application.  That may be a bit optimistic. To say that they … Continued

Q+M Becomes Marketing Partner for Michigan Society of Association Executives

I’ll just say it – we’re really chuffed about this one.  Late last week, Donna Oser called to let us know Q+M was selected to lead a rebranding of the Michigan Society of Association Executives, as well as be their content and digital marketing partner. We’re absolutely thrilled to be working with the standard-setting association … Continued

It’s Going To Be Okay: The Rules To Marketing In A Recession

How To Market In A Recession

Across the country and around the world, businesses of all sizes are staring down some big challenges. The biggest is one of those we-dare-not-speak-its-name hurdles that tend to crop up every decade or so. It starts with an ‘r’ and ends with stress, anxiety, and, yes, a silver lining of opportunity.  Folks, we’re rolling downhill … Continued

The New Normal: Three Observations For Retailers

Over the past two weeks, we’ve been working alongside (digitally speaking) our clients affected by the recent string of executive orders in Michigan. Here’s what we’ve learned.  Many retailers were already feeling the sting going into Monday morning. Before Governor Whitmer announced her latest executive order, shutting down non-essential businesses, they’d already been facing over … Continued

Is My Open Rate Any Good?

When meeting with new clients, or just having a beer with other marketing people, we like to talk about all things related to marketing. Facebook impressions, successful ad campaigns, the number of followers they have on their organization’s Instagram; you know, super fun marketing stuff. But there’s one question that takes an otherwise casual conversation … Continued

A Statement About COVID-19 from Q+M

We are fortunate. While there is intrinsic value in our team getting together, it was not a difficult decision to send everyone home last week. It will be a little lonely, possibly smelly, but our service level and productivity will be fine, especially for a few weeks. Many of our friends, neighbors, and clients are … Continued

Famous First Words: Wes’ Take on Marketing

Hi, everybody! My name is Wes and I work for Q+M, a marketing agency in Michigan. What does Q+M stand for? I have no idea! They won’t tell me since I’m the new guy. Who doesn’t love a bit of light hazing?  Anyway, they asked me to whip up a quick blog to introduce myself … Continued

Keep Calm And Support Local

There are some crazy things going on in the world. It is so easy to watch the news and feel panicked, uncertain and worried. At Q+M, we’re closing our Ann Arbor office and asking all our employees to work at home. We aren’t at risk; what we’re hoping to do is reduce the chances of … Continued

Wes Sovis Joins Q+M’s Traverse City Office!

This week, Q+M welcomes a new face, albeit a familiar one. Our Traverse City office just got twice as productive and twice as caffeinated with the proud addition of Wes Sovis!  If we’re honest, adding Wes to the team has always been on our radar. He’s the twin of our current Traverse City workforce of … Continued

Marketing On A Map: Location-Based Ads and YOU!

Location Based Marketing

Marketing is all about finding the right audience, at the right time, with the right message. Over the years, technology has allowed businesses to get more efficient and more specific with their efforts to do just that. Now, location-based marketing takes talking to potential consumers a great fit for the right companies, too.  Location-based marketing … Continued

Instagram By The Numbers: Five Hidden Figures For 2020

We live in a world with a crushing, mind-numbing, terrifying amount of data. Looking at social media trends is a bit like watching the ticker scroll on a cable news channel….big numbers, odd jargon and, at least at some point, that glazed-over look in the eye. Of all those digits, we dug deep to pick … Continued

Excuse Me, Is This Organic?

Just about every time that I meet with a client, they end up asking one question. How, by the beard of Zeus, do I get more out of my social media? Almost to a word, it’s the same sentence, although usually without the Zeus bit. My answer is simple: “I’d suggest spending $10,000 a week … Continued

Using Social Media For Event Promotion

Events are what bring communities together, and for many companies, hosting customers for unique offerings and special nights can be a great way to release new products and reward your regulars. From small businesses having weekly quiz nights to bike races and industry meet-ups, get the most out of your event relies on great marketing.  … Continued

Everyone Is Talking About Conversational Marketing (Well, We’re Going To)

Marketing is really about communication. No matter the medium, brands are trying to convey a complex message of value, prestige, utility, and community with every single product they create. Technology hasn’t changed that essential quality of advertising, but it has revolutionized the pace at which that conversation happens. 

It’s About To Get Hyper-Personal: AI and Targeted Ads

Comedian Daniel Tosh used to have a stand-up special that described his style of jokes as starting broad, getting narrower and narrower until it the topic was offending just one, single person in the audience. In the new world of marketing, we’re all that living, breathing punchline…you just might not have noticed.  Digital advertising is … Continued

Let’s Chat: Marketing With Messaging Apps

Some of our best friends are bots. Social media has changed in the past decade in a lot of ways, and one of the most important shifts to recognize is in your inbox. The social media world doesn’t just exist in timelines and newsfeeds anymore. Instead, some of the meaningful interactions between users and the … Continued

The Best Podcasts of 2019

  I love routine. I operate on a to-the-minute, self-imposed schedule that acts as a sort of security blanket. I cling to it, pine for, and get jittery without it. Over the holidays, I’m a mess. Christmas and New Year’s wreak havoc on my routine and I’ve had January 6 circled on my calendar as … Continued

Q+M Holiday Fragrance Wrap-up 2019: The Film, The Scent

In advertising, there’s an unspoken rule that you never speak badly of someone else’s work. Unless it’s a fragrance ad. So grab a bucket, make sure your space is free of sharp objects, and suffer through these truly awful selections in our 2019 Fragrance Ad Wrap up: A Q+M Holiday Tradition: The Film: The Scent. … Continued